Elements & Ideas.

Product thinking, engineering craft, and observations from building at the frontier of AI.

[The five-minute call that was supposed to be a Jira ticket](/content/blog/the-five-minute-call-that-was-supposed-to-be-a-jira-ticket "The five-minute call that was supposed to be a Jira ticket"/index.html)

One unclear ticket per client per day costs an 8-client agency 13 hours a sprint. Here's why it happens and how to file tickets that don't need a call.

Dwayne Samuels·Apr 9, 2026

[How AI Agents see the Web](/content/blog/how-agents-see-the-web "How AI Agents see the Web"/index.html)

AI agents fail on web pages because screenshots, DOM dumps, and selectors all break after a deploy. Here's what agents need to target elements reliably.

Dwayne Samuels·Apr 6, 2026

[Your team does not have a communication problem, they have a targeting problem](/content/blog/your-team-does-not-have-a-communication-problem-they-have-a-targeting "Your team does not have a communication problem, they have a targeting problem"/index.html)

Most handoff failures are not communication problems. They are targeting problems. Learn why screenshots fail and what actually produces precise element references.

Dwayne Samuels·Apr 3, 2026

[The most expensive question in your Slack is "which element?"](/content/blog/the-most-expensive-question-in-your-slack-is-which-element "The most expensive question in your Slack is "which element?""/index.html)

The "which element?" question hides $8,100 in annual salary burn across a 10-client agency. A breakdown of where the time goes, free fixes, and when tooling is justified.

Dwayne Samuels·Apr 1, 2026

[Context Engineering Just Made Our Typescript Vibe Coding Workflow Actually Predictable](/content/blog/context-engineering-just-made-our-typescript-vibe-coding-workflow-actually "Context Engineering Just Made Our Typescript Vibe Coding Workflow Actually Predictable"/index.html)

Your TypeScript vibe coding workflow just got context engineering superpowers. Ready to stop explaining your codebase every chat session?

Dwayne Samuels·Jul 7, 2025

[The AI Agent Economy Is Coming Whether You're Ready Or Not](/content/blog/the-ai-agent-economy-is-coming-whether-youre-ready-or-not "The AI Agent Economy Is Coming Whether You're Ready Or Not"/index.html)

OpenAI just dropped models that coordinate across tools while everyone's distracted by benchmarks. The agent economy isn't some far-off future, it's being built right now. Industry leaders will orchestrate AI teams while dinosaurs keep hiring humans. Buckle up.

Dwayne Samuels·Apr 17, 2025

[Claude Task Master Just Fixed Our Vibe Coding Workflow, Here's What Happened](/content/blog/claude-task-master-just-fixed-our-vibe-coding-workflow-heres-what-happened "Claude Task Master Just Fixed Our Vibe Coding Workflow, Here's What Happened"/index.html)

How we boosted productivity using AI-driven task management, by Claude Task Master, to build a powerful web scraper with the Firecrawl SDK

Dwayne Samuels·Apr 10, 2025

[The AI Agent Enterprise Revolution: Building the Missing Context Layer](/content/blog/the-ai-agent-enterprise-revolution-building-the-missing-context-layer "The AI Agent Enterprise Revolution: Building the Missing Context Layer"/index.html)

When the CEO of Box tweets that "AI Agents are the big topic for enterprises right now," we should all take notice. The momentum is building, but so is the awareness of the critical challenges ahead.

Dwayne Samuels·Mar 28, 2025

[Click Without Triggering: Engineering a Zero-Interference Element Selector](/content/blog/click-without-triggering-engineering-a-zero-interference-element-selector "Click Without Triggering: Engineering a Zero-Interference Element Selector"/index.html)

Learn how to build a professional DOM element inspector for Chrome extensions. Step-by-step guide to create non-intrusive element selection, prevent default behaviors, and implement smooth highlighting. Includes production-ready code examples.

Dwayne Samuels·Mar 26, 2025

Capture browser proof before the handoff gets vague.

Select the exact element, record the replay, and give QA, CRO, product, and engineering a receipt they can act on without another clarification loop.